Why We Do This Work
Back in 2018, I met a restaurant owner who'd been in business for twelve years. Successful place, always busy. But when we talked about cash flow projections, he got this look — part embarrassment, part frustration. He was making good money but had no idea if he was making smart money.
That conversation changed everything for me. Here was someone who understood customers, suppliers, staff management — all the hard parts of running a business. Yet he felt lost when it came to the financial side. Not because he couldn't learn, but because nobody had ever taught him in a way that made sense.